“We Do Not Pull Credit” Is Not A Selling Point, It’s A Sales Tactic
This ad plays up a long-standing American fear — that credit inquiries will drop a person’s credit score below a hypothetical mortgage “approval line”. It’s “fear-selling” at its worst and tactics like this are for weak salesmen looking for weaker customers. Because the best way to combat fear is…
Read the full post at http://www.themortgagereports.com
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“We Do Not Pull Credit” Is Not A Selling Point, It’s A Sales Tactic
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