Real Estate Blog

90% Still Don’t Get It!

As you know NikNik, Chad and I have a strong love for real estate technology. Recently we crossed paths with Alan Hainge, President of Cyberstars. Alan will occasionally contribute his thoughts on marketing, technology and its application in the real estate industry. Please Welcome Allen as a guest contributor to MyTechOpinion. [Read full bio here.]

90% Still Don’t Get It! What an opportunity! 90% of the agent population still relies on traditional marketing methods: classified ads, same-ol-same-ol real estate magazine ads, recipe cards, open houses, floor duty, etc. Folks like you, as evidenced by your reading MyTechOpinion.com, realize that you can market much more effectively and reach far more prospects for less money by using methods that meet the needs of today’s consumer.

How do I know? I teach tech seminars to the real estate industry, both my own seminars and as a Senior Instructor for the Council of Residential Specialists (CRS). Across the country, I see that the majority of agents are well-grounded in traditional marketing but that a small percentage are using Web marketing to build their businesses.

Fortunately, there are exceptions. Many of them can be found among my CyberStars^TM, a group of 200 agents from the US, Canada, the Bahamas and Australia. We are a networking group of top agents who use today’s technology to meet the needs of today’s consumer. You will hear about them and see examples of how they use today’s technology to capture their markets in future posts, but I will mention one here.

James Nellis of RE/MAX Allegiance, Burke, VA, has always taken the lead in marketing with today’s technology. He shared one of his latest finds with us recently: Issuu.com. This dynamic site lets you save documents such as PowerPoint presentations to pdf format and then upload them to Issuu.com, where they display as stunning presentations in book, magazine, journal, newspaper or photo album formats.

You can see James’s listing presentation on Issuu here or one of his beautiful property brochures here.

Note one more thing: James has his listing presentation on Issuu (and also on YouTube). More about why he (and other CyberStars^TM) does that and how it works in my next post.

For now, congratulations on being in the 10%….those agents who realize that you need to know how to use today’s technology to meet the needs of today’s consumer!