Real Estate News

This Tuesday I am talking about one of my favorite subjects: Facebook. With an audience of over 350M people – Facebook is the top social media source that Realtors must be engaged in.

5 Things Every Realtor Must do to Be Successful on Facebook:

1.    Post good content daily. This is the #1 one thing that I see agents NOT doing. They spend time calling or emailing clients, but they drop the ball on their Facebook page. You should be posting 2-3 times a day. A good formula for Realtors on Facebook is: 2 parts personal and 1 part business. Corcoran does a great job of this – they post interesting real estate and market data but also sprinkle in really cool and unique links to New York city, little known facts, places to eat, etc.

2.    Have a plan and stick to it. Make a list of the top 10 sites you like to visit – include news sites (i.e. Inman News, NY Times, etc), recreational sites (gardening, travel, etc), and of course your website or blog. Visit this list daily. This makes it very easy for you to link to interesting stories and post good and relevant content daily.

3.    Do it yourself. As a Realtor you can’t hire out someone to manage your Facebook account for you. You have to make time – every morning and every evening to manage your account. You can however hire someone to enhance your page and make custom tabs with HTML. Mike Mueller is a great resource for this.

4.    Comment on what others post. This is KEY! It is not all about YOU!   Take 5 minutes out of your Facebook time each day to comment on what some of your friends or fans have said.

5.    Be engaging. Ask questions, post photos, be a part of the conversation. Remember Facebook is like the ultimate dinner party. At a dinner party you wouldn’t sit in the corner and not talk to anyone right? Nor would you JUST talk about real estate.

Here are some great examples of Realtors doing many of the right things on Facebook:
Sue Adler
The GoodLife Team
Julie Ziemelis

Do you have a great Facebook page you’d like to share? Leave me a comment here!

Check out the Inman Facebook Page here!

Written by: Katie Lance, Marketing Manager, Inman News

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Original post:
Tip Tuesday: 5 Things Every Realtor Must do to Be Successful on Facebook

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Sign up for Real Estate Connect by between Monday, December 28th and Tuesday, December 29^th at midnight (PST) and you will be entered into a drawing to stay in Brad Inman’s suite at the Marriott Marquis Times Square! Brad will not be staying in the room

The winner will receive 3 nights free in Brad’s suite (January 12-14). The winner will be picked at random, and announced on Wednesday, December 30^th.

Register NOW! Use promo code “freesuite” to win!

Also, everyone who registers with this promo code “freesuite” will receive $100 off the current registration price.

DEADLINE: TUESDAY, DECEMBER 29^TH AT MIDNIGHT (PST)!

View the full conference program

Questions? Contact Katie Lance at katie@inman.com

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Excerpted from:
WIN A FREE SUITE AT REAL ESTATE CONNECT NYC!

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From having been to Inman Real Estate Connect numerous times, personally, I’ve got plenty of stories stored up from all the awesome people I’ve met, and valuable things I’ve learned.  Chances are, if you’ve been to Connect before, you do, too.

Now we’re going to give you a chance to put those stories to good use, and possibly win a FREE pass to Connect NYC ‘10!

PLUS– If you’ve never been to Connect, but really want the opportunity to attend, now’s your chance to tell us why!

Here’s how it works:

1)  Tell us your best story of your Connect experience.  It could be something that you’ve implemented as a result of things you’ve learned, or a relationship you’ve formed that started at Connect.  Never been to Connect, but want to go?  No problem!  Just tell us why you want to come to Connect!  Tell us the story in 500 words or less, or if you want to do a video, 2 minutes or less.

2)  If you have a blog, you can do the story as a blog post.  If not, just put it in an email.  Then, email the story or a link to your blog post to me at Daniel@Inman.com ENTRIES MUST BE RECEIVED BY 11:59PM (PST) ON SUNDAY, DECEMBER 6TH.

3)  Once I have all of the entries, they will be judged by the staff here at Inman.  We’ll pick the 3 best stories from each group.  3 stories of previous attendees, and 3 stories from people who have never attended.  We’ll post all 6 entries here on the Inman Blog on Wednesday, December 9th.

4)  On the 9th, we’ll turn the final voting over to you, our readers.  All you’ll have to do is vote on which story you think is the best.  Voting will be open until 11:59 PM (PST) on Sunday, December 13th.

5)  Once all the votes are counted, we’ll announce the winners from each category right here on Wednesday, December 16th.

Here’s what the winners will get. . .

• The first-place vote getter will receive a FULL-ACCESS FREE pass to Connect NYC ‘10 AND a pre-conference workshop.
• The second-place vote getter will receive a FREE pass to Connect NYC ‘10.
• The third-place vote getter will receive a FREE Inman News Premium Membership for a full year.

That’s a grand total of 6 winners!

But, what if. . .

What if I’m already registered for Connect NYC ‘10?  NO PROBLEM.  If you’re already registered, and you win, you can share the wealth! We’ll let you give your pass to anyone else you want.  Connect is even better when you share the experience with someone else!

One last thing. . .

If you choose to participate in the contest by submitting your story to us, you’ll be giving us permission to use your story in part or in whole in future promotions for Connect.  We won’t do anything crazy with your stories, but we’d like to be able to share your experiences with others who might be interested in attending Connect.

So, that’s it.  It’s pretty simple.  Tell us your story, and you could find yourself registered for Connect NYC ‘10 FOR FREE!  If you have any questions, just let me know.

So, what are you waiting for?  Tell us your best Connect story today!

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Here is the original:
Share Your Tales from Connect

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Online real estate video host Wellcomehost released its first annual report on the use of video in real estate marketing.

Significantly, the company found that the use of video is up 95% in the first half of 2009 versus the first half of 2008.

Breakouts like Realtor Ian Watt (see Video Isn’t Just About Your Listings) set the bar for the creative use of video and also seemed to have kick-started a whole generation of car-mounted video blog posts.

But it’s not only the little guys getting in on the fun; big brands like Corcoran Group are embracing video too.

Click here to view the embedded video.

What I found particularly interesting in the report however, was the breakdown of the how real estate professionals are using video. Marketing listings comes in at the top of the list 30 per cent; showcasing local areas and professional introductions round out the top three but oddly, demonstrating market knowledge comes in dead last.

Seems to me, if done properly, market intelligence is the biggest opportunity to push video in a new interesting direction. Imagine an animated Common Craft style monthly video market report, for example…

Here’s a few more slides from the full report.

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Here is the original:
Real Estate Video Use Rises in 2009

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The eyes of the real estate industry will be on California again as Inman News’ annual Real Estate Connect conference kicks off this week in San Francisco.

Having been involved planning Connect conferences for the last couple of years, I can honestly say the Inman News team has really pulled off an amazing schedule of events this time around. There’s a ton of great speakers and sessions this time around that will really make a trip to San Francisco worthwhile.

Here’s a few highlights:

Yelp CEO Jeremy Stoppelman and Zappos COO Alfred Lin are going to keynote at Connect!

Also who could forget ReBarCamp – at Trulia’s HQ tomorrow!

Parties! Vendor Alley has all the deets.

Unfortunately, I won’t be able to attend this summer’s Connect – but I will definitely be following the goings-on online. Should be a great conference and there’s still time to register.

And hey, if you’re attending Connect – let me know how it’s going in the comments below!

Full disclosure: The Future of Real Estate Marketing is part of Inman News. Inman News also organizes the Real Estate Connect conference.

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Go here to read the rest:
Real Estate Connect Kicks Off this Week!

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Well, at least in the eyes of these WSJ film producers it is, who are releasing a new web video series about the tumultuous period at the end of 2008.

Most of the info in the video probably won’t be news to many of this blog’s readers, but they did a nice job summing up all the events that led to the crash last year. (Also make sure you check out Michael Lewis’ fantastic piece in Portfolio that covered much of the same ground.)

I know this blog usually focuses on the important stuff – like Twitter – but I thought it was a great video and thought I’d share. Now back to our regular programming.

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Originally posted here:
Wall St. Bust Now History

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Have you got your ticket for Real Estate Connect San Francisco 2009 yet? Only one more day till the price goes up!

This will be the fifth Connect conference that I’ve been been part of and I’m proud of having been able to contribute to the program over the years.

But more importantly, Connect is something that I personally look forward to attending every summer. It’s a great place to meet up with all my friends in the industry and catch up; but I also get a ton out the conversations that spin out of the conference.

Here are 3 things that I’m personally really stoked about seeing this summer’s Connect:

• The Keynote address by Zappos’ COO Alfred Lin;
• The revival of the ConnectTech Workshop;
• Connect Create – The first-ever online real estate developers challenge. 72 hours to build a killer real estate app.

I’m also speaking this year again on a panel called How the Amazon Kindle Will Change Your Business
on Thursday, August 6 at 2:00 pm. So I hope to see you there!

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See the rest here:
Real Estate Connect registration deadline tomorrow

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