Real Estate Blog

Google Insights for Search is a fantastic new tool that allows you to dig into Google’s search volume patterns to find trends.

While I think there are a lot of ways you can use this tool (see agentgenius.com), I think that for most marketers the geographic breakdowns will be one of the most interesting - mainly because it can help identify brand awareness in any particular location.

Let’s look at the national brand awareness of the big search portals:

Strong Nationwide (Near universal brand awareness)

Realtor.com

Yahoo! Real Estate

Regionally Strong (Strong in specific regions; east, west, south, north)

Zillow.com

Trulia.com

Confined Awareness (Searches confined to single States)

Cyberhomes

Frontdoor.com

Poor roost.com did not have enough search volume to show any results.

(h/t Sellsius blog)

View post:
Digging in to the National Real Estate Search Scene

Realtor.com is announcing a terrific new benefit to NAR members. The company has enhanced the free basic listing required by the NAR.

View original post here:
Realty Viewpoint: Realtor.com’s Benefits Too Little, Too Late

In August 2007 a little known study by eVOC Insights was published that compared online real estate sites such as RealEstate.com, Realtor.com, Trulia.com and Yahoo! Real Estate, among others. While some findings might be outdated nearly nine months later, others are spot on — namely that making it easier for consumers to find homes should be the goal of any real estate site.

See original here:
Realty Viewpoint: Research Study Of Online Competitors Still Relevant