Real Estate News

Since I came to Inman News – one of my big goals was to hit the coveted “10,000 follower mark” on Twitter. As we came closer and closer, we thought it would be fun to have a contest. We decided that the Inman News 10,000th follower would win a free Connect SF ticket.

DRUM ROLL PLEASE…

So yesterday. We hit our goal and we are pleased to announce our 10,000th Twitter follower is: @Rofo_SF

These guys have a great company concept; and having a soft spot in my heart for companies that help small businesses, I was thrilled to be able to present Alan with his free ticket!

Rofo.com, which stands for “Right of First Offer”, is an office space search engine for small businesses and entrepreneurs. Rofo aggregates commercial real estate listings from top national brokerage firms to local building owners and everything in between.  In addition to browsing available real estate listings, businesses can put Rofo to work by posting their specific real estate requirements and receive competitive proposals from local landlords and brokers.

Alan Bernier, CEO for Rofo.com says, “The idea for Rofo and our unique focus on smaller commercial space (less than 5,000 sqft) came from first hand experience as brokers.  Entrepreneurs and smaller businesses who represent the majority of real estate transactions do not have the same access to resources and professionals as larger companies.  The goal at Rofo is to empower smaller tenants in their search for space and create an environment where those looking for space are easily matched with those who have it.  As a growing startup who has moved 3 times in 2 years we’re eating our own dog food.  And we now have an even greater appreciation for the platform we’ve created.”

Congrats again @Rofo_SF!

If you aren’t following Inman News yet on Twitter, I invite you to join us to get the latest in real estate news, marketing and technology!

Now onto 100,000

Written by: Katie Lance, Marketing Manager, Inman News

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Continued here:
Congrats to our 10,000th Twitter Follower!

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Google announced yesterday that they are throwing their hat into the social media ring. Google says the new Google Buzz tab will begin showing up on about 1% of Gmail user accounts starting right away. Google says the rest of Gmail users will be able to see a new Google Buzz tab in their accounts within a week.

2 things immediately caught my eye:

1.    Google Buzz is only integrated into Gmail. Granted there are 150M+ Gmail users but there are still quite a few people who are not.

2.    Google Buzz does not integrate into Facebook. I think this is going to be a HUGE factor in whether Google Buzz is successful or not. It should be interesting to see how this plays out and IF Facebook will one day integrate into Google Buzz. As Facebook sneaks past 400M users – this is certainly not a number you can ignore.

Here’s a quick ‘cheat sheet’ of what Google Buzz is:

1. Integrates with Gmail. Below your Gmail  inbox, there will be a tab for Buzz, allowing you to read status updates, photos, and video. The 40 people you converse with the most in Gmail and Gchat are automatically added as friends. Buzz updates also appear in your inbox if someone comments on your updates or comments, or someone directs a Buzz to your attention by using the familiar “@” symbol

2. Integrates with Other Channels. Photos from Flickr and Picasa and video from YouTube appear as thumbnails in Google Buzz.  You can pull in tweets from Twitter but you can’t send your Buzz updates out to Twitter or other social networks.

3. “Page Rank” for Status Updates. To compensate for posts that many people don’t care about (like what you just ate for lunch) -  Google Buzz lets you like and dislike status updates, and learn over time whether to show or collapse status updates from your friends. It also looks for conversations outside your direct group of followers and adds them to your feed as recommendations.

4. Private and Public Updates. Private updates can go to all of your Buzz followers, or just a select group. Public updates are posted on your Google Profile page and are immediately indexed for Google Search.

5. Mobile App. Google Buzz will have a mobile app that  dictate status updates by voice and geotag your posts. On Google Mobile Maps, Buzz updates appear directly on the map, so you can read location-based updates. You can also look for any recent Buzz updates posted near your current location.

So what does this mean for real estate agents and brokers? I think at this point Google Buzz is too new make any predictions about what Realtors will or won’t need to do. I do think that if Google Buzz stays as is – it will be somewhat limiting to agents due to the fact it is just available to Gmail users and that it does not integrate with Facebook.

However – as social media evolves, it is imperative that agents keep an eye on where people are gathering and where they are communicating. Today it is primarily Facebook, Twitter and LinkedIn. Will Google Buzz be the next big thing? Only time will tell.

Here’s a quick video Google put out yesterday that explains Google Buzz:

What are your thoughts? Would love to hear your comments – please post your feedback here!

Written by: Katie Lance, Marketing Manager, Inman News

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This past week has been a pretty exciting week around here. Last week, I began managing the Inman News’ social media streams. I’m pretty excited to say that within the 1st 7 days we have over 700 new Twitter followers.

I am fired up about the results we have had by simply ‘turning up the dials.’ So how can YOU grow your Twitter traffic?

Here are my top 4 tips plus a cool update from Twitter’s blog:

1. Work smart. Have a plan. Don’t get distracted.

I could just end my blog right now because that’s really the core of what I’m doing to grow our follower list at Inman. I have a simple plan that I follow every day. Where do you want to drive traffic to? What message do you want to convey? One of my favorite Twitter products is HootSuite.com which allows you to plan your tweets – much like drip marketing. Spend 1 hour a day on Twitter and plan out 95% of your tweets.  Also, Hootsuite just launched their iPhone app this week. This is quickly becoming my favorite Twitter app.

2. Don’t be passive. Twitter moves fast – you better keep up.

Twitter is not Facebook. Twitter is not email. Don’t make the mistake of thinking you can just tweet once or twice a day and that’s going to cut it. Log onto Twitter and look at your Twitter stream. Scroll to the bottom of the page – when’s the last tweet? An hour ago? Half an hour? For me it’s 2 minutes ago.  If you aren’t on your follower’s radar– they will NEVER see your tweets – so be aggressive. Word of caution: don’t just tweet to tweet. Put out good content and good links.

3.    To be followed you must be a follower.

Twitter is not a “wait and see” marketing tool.  You can’t expect for people to just find you and follow you. One of the fastest ways to generate new followers is to follow like-minded people. Use the search function and search for people who are your target audience. In TweetDeck you can save searches so if you plug in a specific search like “Manhattan Real Estate,” anytime someone tweets about that subject, you will be notified

4.    Recognize and connect.

Aren’t you surprised at the number of people who just spew information out there and never interact!? Don’t be one of those! Your daily plan has to include checking to see who mentioned you, retweeting others, and responding to DM’s. This may be the last point to this blog but this is SO important. A great video for breaking this all down in 10 minutes a day is a fantastic video by Laura Roeder.

One last thing – breaking news from Twitter on their blog yesterday.
Twitter is beta testing a new function for companies called “Contributors” – it enables users to engage in more authentic conversations with businesses by allowing those organizations to manage multiple contributors to their account. This could be huge for brokerages – you could have the CEO, Broker/Owner and Marketing Director tweet on the same handle – but you would know who “the voice” would be.

These Twitter tips are so easy to do – but they are also so easy NOT to do. For every 5 real estate agents and brokerages on Twitter, there are 25 that are not. The odds are your favor – take advantage of it! And if you’re not yet following me on Twitter yet, click here or here!

posted by: Katie Lance, Marketing Manager, Inman News

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Originally posted here:
700 New Twitter Followers in 7 Days

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Thousands of fans packed Pioneer Square in downtown Portland at 1am last night to see and hear comedian Dave Chappelle perform. Later dubbed “Davestock” by some in the crowd, the event was a truly remarkable night.

The evening unfolded something like this.

Allegedly, Chappelle, while wandering around Portland yesterday,told a handful of people he would be doing a free set at 1am on the steps of the downtown gathering spot.

Word began to spread through social networks, via Twitter and Facebook status updates. Anticipation began to build. (As did some healthy skepticism that it was all a hoax).

Chappelle expected a couple hundred people to show up and instead, this is what happened.

An utter mob scene – but in typical Portland fashion, totally chill.

I think this is a wonderful illustration of two driving concepts in today’s web economy; the power of giving something away for for free and the power of social networks to distribute that message for you.

Let’s tackle the first concept – as Chris Anderson explains in his book Free, “free” is a incredibly powerful motivator and can instantly build brand loyalty. How many Chappelle fans, spurred on by the thrill of him just showing up, raced home and purchased his CDs or DVDs off Amazon? How many will be in line to buy tickets the next time he swings through Portland? By deciding to perform for free on a whim, he instantly connected with a legion of local fans and gave them a unique night to remember.

So what are you giving away for free? A market report, your home search tool (i.e. no registration). There’s lots of things you can be doing for free.

Secondly, the excitement around the mere thought of a Chappelle appearance in Portland was amplified exponentially by online social networks, as friends told friends, and the word of mouth buzz spread. And, either online or offline, this buzz (and good will) will likely continue for weeks as the story is retold over and over.

Granted most of us aren’t stars the magnitude of Dave Chappelle, but each of us, in our own way, can use this understanding that by doing something remarkable, and better yet, by giving it away for free, you can create instantly communicate invigorate and even resuscitate your brand to your fans.

We can all learn something here. Even from a funny man like Dave Chappelle.

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Thousands of fans packed Pioneer Square in downtown Portland at 1am last night to see and hear comedian Dave Chappelle perform. Later dubbed “Davestock” by some in the crowd, the event was a truly remarkable night.

The evening unfolded something like this.

Allegedly, Chappelle, while wandering around Portland yesterday, told a handful of people he would be doing a free set at 1am on the steps of the downtown gathering spot.

Word began to spread through social networks, via Twitter and Facebook status updates. Anticipation began to build. (As did some healthy skepticism that it was all a hoax).

Chappelle expected a couple hundred people to show up and instead, this is what happened.

An utter mob scene – but in typical Portland fashion, totally chill.

I think this is a wonderful illustration of two driving concepts in today’s web economy; the power of giving something away for for free and the power of social networks to distribute that message for you.

Let’s tackle the first concept – as Chris Anderson explains in his book Free, “free” is a incredibly powerful motivator and can instantly build brand loyalty. How many Chappelle fans, spurred on by the thrill of him just showing up, raced home and purchased his CDs or DVDs off Amazon? How many will be in line to buy tickets the next time he swings through Portland? By deciding to perform for free on a whim, he instantly connected with a legion of local fans and gave them a unique night to remember.

So what are you giving away for free? A market report, your home search tool (i.e. no registration). There’s lots of things you can be doing for free.

Secondly, the excitement around the mere thought of a Chappelle appearance in Portland was amplified exponentially by online social networks, as friends told friends, and the word of mouth buzz spread. And, either online or offline, this buzz (and good will) will likely continue for weeks as the story is retold over and over.

Granted most of us aren’t stars the magnitude of Dave Chappelle, but each of us, in our own way, can use this understanding that by doing something remarkable, and better yet, by giving it away for free, you can create instantly communicate, invigorate and even resuscitate your brand to your fans.

We can all learn something here. Even from a funny man like Dave Chappelle.

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Says CEO Glenn Kelman, via Techcrunch

…the run rate is around $15 million. 2007 revenues were $5 million, 2006 revenues were $1 million.

Congrats to all the folks at Redfin. Their model, while clearly controversial, seems to be succeeding.

Their web site is world class (see 10 Kick Ass Real Estate Search Sites) and the company has pushed a number of novel consumer-focused ideas lately; including introducing ratings for all of its agents.

Now the road to profitability has been rocky (see Redfin Downsizes To Keep Swimming) but this is definitely good news for the Seattle-based brokerage.

Hopefully we continue to hear much more from them in the future.

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Original post:
Redfin Profitable

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In my post New Firefox Brings Location to the Browser, I asked the following question around the new browser’s location awareness capability.

So the race is on – which will be the first site to implement this feature? Any bets?

Well today, we have a winner. That was fast.

The blue circle has come to your desktop with Google Maps. If you’ve use the Maps app on your iPhone you’ll know what I’m talking about.

When you visit Google Maps with a supported web browser, you’ll see a new My Location button in the top left corner of the map. Simply click the button to center the map to your approximate location. If your location can be determined accurately enough, it’s shown with a blue circle, just like on Google Maps for Mobile. Click the button again to remove the blue circle, or to re-center the map after you’ve moved it away.

Combine this feature with the new embedded real estate searches in Maps (see Google Gets Serious about Real Estate Search) and you’re starting to see the foundation of a really slick application.

Something that might live in the new Google Chrome OS perhaps?

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Continued here:
Google Maps Wins!

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Realogy brand Better Homes and Gardens launched its revamped web site. Lots of new content, including a revamped video section and brand new video platform (provided by Brightcove). All very cool and it looks great.

So while visiting the new site it also gave me a chance to have another look at BHG’s search tool, which I hadn’t played with for a while.

I can definitely say that it has one of the nicest user interfaces of any major real estate brand web site and rivals (even exceeds) many of the third party search sites. I have to agree with Greg at Vendor Alley who writes “[it is] simply gorgeous, and very intuitive.”

It has some really nice subtle touches – like filtering by the age of the home. And I loved how the search results are grouped in to price brackets. Also geeks like me are going to love you can subscribe to an RSS feed of your search results.

It all shows me that they really spent some time thinking through how a real estate consumer will perform a search and how they want to get the data returned.

Problem is, as gorgeous as the site is… it doesn’t seem to work.

Just like Greg – I was surprised how few listings it returned in my neighborhood (zip code 97219). Only 29 listings on BHG versus 460 on Realtor.com and 466 on a local broker’s website.

Weird.

Another beef is that it seems totally borked in Safari 4.0.

I could not get the site to do any kind of search on my Mac. Clicking around on the buttons or drop-downs did absolutely nothing. This forced me to fire up my backup browser Firefox, which also gave me some weird display errors in FF 3.5.

Granted these are both very new versions of each browser, so it’s not surprising to find these kind of hiccups.

I hope these two errors are simply launch day bumps. I know how hard it is to come out of the gates with something that works with every machine, in every instance – it can be a truly Herculean task.

But I hope these kinks get ironed out quickly. It’d be a shame to spoil such a great experience with small little bugs like these.

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Here is the original post:
BHG Gives Great Search but Broken Results?

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It’s been a while since we’ve heard anything coming out of the Googleplex around its moves in the real estate space.

And now, we wait no longer. On the Google LatLong blog today, Google has announced that they have rolled out vast improvements in the way that they handled real estate searches in their index.

They have also rolled out brand new real estate specific landing page at maps.google.com/realestate.

We want to keep making it easier for people find the real estate information they’re looking for and have it returned to them in a useful way. So, from today, if you enter a query like san francisco real estate on Google Maps, you’ll see that we make it easy for you to see all your results on a map with a one-box that will take you to real estate listings. Previously, you had to specify “real estate” from the search options menu, but now we’re making it easier to find available listings.

This move should come as no surprise to anyone following this space. Real estate search tools like Zillow and Trulia are seeing significant traffic growth and Google will only stay on the sidelines so long once they see someone else starting to monetize search results.

They also seem to have borrowed some of the features that made some of their competitors like Estately, so compelling.

You’ll notice that we’ve made some other enhancements that will improve your real estate searching experience. We’ve added lots of markers that will show not only the ten most relevant listings with pins on the map, but also show a small circle on every other listing in that area using the search results layer, so you can get a really good idea of the distribution of properties for sale. You can click on each marker and each small circle to get more detailed information about the property.

This feature means you can now conduct a real estate search around a specific neighborhood, or see at a glance all the properties close to a BART stop. You can also pan the map to another area entirely to see listings there if you decide that another part of town is more your speed.

Google has silently been collecting broker feeds for the last couple of years (pulling them in to their Google Base database). And so like many of its counterparts it has a reasonably deep market coverage, but it does depend on what part of the country you’re searching.

Right now Google is only deploying these searches into its Maps results, so they are relatively confined. But I wonder how long before they display them in their Web results too (much like they do with their Local Business results – at the top of the organic results). If that’s the case, here’s where we may see the Mountain View giant start to siphon off traffic.

Time will tell, but the game’s about to get interesting.

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Read the original here:
Google Gets Serious About Real Estate Search

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Location awareness is one of the killer features in the new iPhone. Especially in real estate apps, like Zillow’s app, which recently broke ½ million downloads.

We all know the old axiom with property, right? Location, location, location.

Now that can be translated to your desktop, in addition to your phone. The new version of Firefox (3.5) has added location awareness as one of the new features in this release. From their website:

Now Firefox can tell websites where you’re located so you can find info that’s more relevant and more useful (for example, getting directions or finding restaurants near you). It’s all optional – Firefox doesn’t share your location without your permission – and is done with the utmost respect for your privacy.

Click here to view the embedded video.

The is potentially huge for online real estate sites, which in the near future could query their visitors, ask for their location and return the most relevant results quickly and seamlessly to their desktop.

Granted if you are searching from home, you (hopefully) already know where you are. But if you were house hunting in a city in an unfamiliar State or pulling out a 3G-enabled netbook in a coffee shop on a Sunday morning open house tour, this could be a killer feature.

So the race is on – which will be the first site to implement this feature? Any bets?

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New Firefox Brings Location to the Browser

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Click here to view the embedded video.

Late last week I added Google Friend Connect to this blog (if you followed @jburslem on Twitter you would have seen my tweet asking for people to help me test it out). I did so after Google  made the service widely available to all web site owners.

Friend Connect is part of the Open Social movement that lets you, the web site owner, add community and social features to your site with single upload (ok, it’s two uploads but there’s still no programming required).

By doing so, you’ll instantly bring a new social networking aspect to your site. But the best thing is, rather than having people build new identities from scratch, Friend Connect lets people join your site using their pre-existing identities. Effectively countering the growing sense of social networking fatigue.

In short, by enabling Friend Connect on your site, your sites visitors can easily join your community by logging in with their Google account as well as a few others — which, as of today, also includes their Twitter profile.

For example, to join the FOREM community, click on the ‘Join’ button in the right side bar (RSS subscribers, get out of your readers and come to the site to see what I’m talking about). You can use any one of your chosen identities to log in and then begin to connect with the other members of this blog’s community.

For readers, the upside is it means you can see who’s reading a particular site and start to find other people who have similar interests to yours; clicking on their thumbnail reveals their profile and what other sites they are members of.

For publishers and site owners it is a way to build your traffic through word-of mouth recommendations, reader reviews and by adding other functionality to an otherwise static experience.

To add Friend Connect to your Blog

1. Log into your Google Account at http://www.google.com/friendconnect/home/

2. Click on the “Set Up A New Site” button.

3. Upload files - canvas.html and rpc_relay.html to the root directory of your blog. That’s it!

To add any the Gadgets (the community, Wall or Review gadgets) to your blog; just cut and paste the HTML code in your sidebar or use Wordpress’ widgets (if you use Wordpress).

Friend Connect is interesting project but is not totally complete yet. There’s still a few pieces of the puzzle that are missing.

I’d love for it to integrate into Wordpress’ comments system more deeply (but I suspect it is only a matter of time before someone develops the proper plugin). Moreover, as the site owner, I’d love to be able to message all members of my community (respectfully, of course) — if they did this it could turn Friend Connect into a highly effective permission-based marketing platform like Facebook Pages (see Marketing Real Estate on Facebook (and Other Social Networks)).

Let me know if you add it to your blog! Drop your URL in the comments section.

social networking, friend connect, google friend connect, web 2.0

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The rest is here:
Use Google Friend Connect to Quickly Add Community to your Site

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Don’t call it a comeback
I been here for years
Rockin’ my peers
Puttin’ suckers in fear
- LL COOL J, Momma Said Knock You Out

Neighborhood research sites come and go. But none of them have seemed to stick around for very long.

Word that Homethinking has added some very cool neighborhood matching tools excites me as a technology watcher, but I have to wonder, sadly, if it will ever get used.

On the surface neighborhood research seems to make perfect sense. People should want to learn more about the neighborhood they want to live in. What are the schools in the area? How do they perform? How close is the nearest Starbucks? How walkable is the neighborhood (see Measuring Walkability with Walk Score)?

But the graveyard of neighborhood research tools is also littered with recent attempts to make this work.

The ghosts of Neighboroo (see Neighboroo Adds New Data To Neighborhood Research) and Neighborhoodmatch (see Finding the Perfect Location with Neighborhoodmatch.com) still haunt us. High profile plays like YourStreet that are still with us have radically shifted gears (see Yourstreet is Now Empty) – and even Terabitz switched its focus to becoming an enterprise web site provider.

Still, that doesn’t stop others from trying:

Homezilla

Homezilla is a new site north of the border that takes on neighbourhood (Canadian spelling, natch) search. The overall experience is pretty usable – results are dynamically generated and plotted on a Google Map. I really liked how you can layer in different data sources and that there were several ‘unique’ choices I could pick; the availability of liquor stores and bars were especially appreciated.

Problem is – the data was poor to terrible. A search in my old neighborhood in Vancouver revealed neither the elementary school I went to nor any of the pubs that I frequented later in life.

Nevertheless, I liked the experience. Largely because Homezilla continues the encouraging trend of search tools adding ‘real world’ filters that people can actually use in their searches; like proximity to transit options (see Estately Comes to Portland).

(Speaking of which, would one of the search portals please layer in access to FIOS and/or 3G cellular coverage as a search criteria. Geeks like me who are looking for a new home demand it.)

UpMyStreet

UpMyStreet is a British web site that tries a slightly different approach – rather than a fancy map mashup, UpMyStreet parses all of its neighborhood data into paragraph form. It creates a much more academic experience but one that is frankly, a bit muddled. I found it a bit confusing to navigate and the advertising very distracting.

That said, it was a tool that I could see myself using – at least tangentially alongside another search site.

The problem with any of these sites, may very well be that neighborhood research is only a small and limited part of the real estate search process for some (if at all) and one that is quickly overtaken by the hunt for a specific home.

And so I suspect that without having listing data attached to the site, a dedicated neighborhood search tool simply can not go very far.

But that doesn’t mean there isn’t a need for this type of information. I just think it means it’s up to the property search sites to do a better job of helping consumers decide which neighborhoods fit their needs.

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Excerpted from:
Neighborhood Search Comes Back

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In what is likely the first of many more of these sorts of announcements in the real estate space, Redfin is laying off 20% of their employees.

In a post on its company blog yesterday, Redfin CEO Glenn Kelman explained that the company’s bottom line was hit by market conditions that “wiped out prospective down-payments, tours and offers [that] dropped 30%”.

It surely must have been a tough decision, but kudos to Kelman for taking immediate and decisive steps to react to the change in the market — and for being so openly transparent about the process.

Because of the transactional nature of its business, Redfin is most certainly feeling the pain much sooner than some of its contemporaries – but I suspect this is only the tip of the iceberg, as more Real Estate 2.0 startups start to feel the pinch of the slowing economy.

In a story on Inman News today, research firm Borrell Associates is “forecasting that annual growth in real estate-related online advertising will slow to 11.3 percent in 2008 and 5.1 percent next year.” For sites pinning their hopes on advertising revenue, it looks like that might be drying up as well.

More coverage:

• agentgenius.com
• Where are John and Todd?

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Original post:
Redfin Downsizes To Keep Swimming

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Portland MLS Changes Rules on Address Display.

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View original here:
Hallelujah

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In a move reminiscent of the current US election campaigns, Roost, the MLS-driven real estate search engine released a series of YouTube videos today showing how its results best those returned by Trulia, Google and Yahoo.

Check ‘em out.

Trulia
Click here to view the embedded video.

Google
Click here to view the embedded video.

Yahoo
Click here to view the embedded video.

Roost’s conclusion? That using these sites “homebuyers waste tons of time searching through homes that aren’t actually for sale.”

The company, which previously released a commission report claiming its search superiority (see Quantity, quality vary at real estate search sites), seems to be hammering relentlessly on this point. It remains to be seen whether it’s a message that resonates with consumers however.

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Excerpt from:
Roost Goes Negative

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